Wi-Fi, maps and local tips: how to organise them better for the guest
From the welcome kit to a more consistent experience: what really changes for whoever stays with you.
by Pierantonio Pozzi, founder of StayFast and host in Caspoggio
Questo articolo è pubblicato in inglese.
For years the "welcome kit" looked the same: the Wi-Fi password on a sheet of paper, a printed local map, a PDF with two or three tips. It worked for a long time, and for some guests it still does. On its own, though, it now feels like the bare minimum.
What changes for the guest
Guests show up with their phone already full of travel apps. If your guide is static, it gets crushed by Google Maps, TripAdvisor and the cab driver's tips. If instead it's alive — updated, local, in your voice — it gets read willingly. Example: instead of "there's a good restaurant 200 metres away", a line like "at Maria's, on via Roma, get the meatballs in sauce: it's where I go when I get home late" completely changes the perception.
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What you can add without overdoing it
- A page with your real tips (3–5, not 30)
- A small daily "good morning" with a fresh idea
- Stay info always kept up to date
- A clear channel to reach you, without making them download yet another app
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